Rendezvous with ProLearners

EdTech

• Brand: Manipal Prolearn
• The problem: Gap between the perception and reality of upgrading career by upgrading skill
• The idea: The story of various characters at different stages of their professional lives.
• The outcome: The story of various characters at different stages of their professional lives.

The Revolutionary Times

Assessment Tech

• Brand: CodeTrac
• The problem: Showcasing CodeTrac as the best software you can get when it comes to hiring techies?
• The idea: Introducing the need gap in existing assessment process when it comes to hiring software developers
• The outcome: An animated video to highlight the efficacy of product features

The Capital Rap

Insurance

• Brand: Aditya Birla Sun Life Insurance Co. Ltd.
• The problem: Launching a new insurance plan with a new style targeted at new age customers
• The idea: Rap was the new wave of pop culture in India. Can we use the language of the customer to sing the product instead of selling it?
• The outcome: The capital rap was a sales pitch for the product called Wealth Aspire Plan. Give this groovy rap a listen

The Smart Factory Hawk

IoT/ Manufacturing Engineering

• Brand: IoT/ Manufacturing Engineering
• The problem: Communicate that SF Hawk helps you manage your factory smartly with the use of AI and Smart Technology
• The idea: Use the footages that resemble the actual factory settings
• The outcome: Showcase video with product features related to IoT in actual factory environment!

The LITMUS Test

Ed Tech

• Brand: LITMUS
• The problem: Promote a product that puts a structure to assessments and engaging with students to master a subject
• The idea: A thorough understanding of the product led to the script of an explainer video
• The outcome: A thorough understanding of the product led to the script of an explainer video

Protect Your Better Half!

Insurance

• Brand: Aditya Birla Sun Life Insurance Co. Ltd.
• The problem: Explaining Married Women's Property Act, in the context of insurance
• The idea: A detailed explanation of the need to protect your family, aimed at the married couples
• The outcome: Explainer video with product features and benefits

Exams Made Easy

Ed Tech

• Brand: MeritTrac
• The problem: To promote the new product which helps organize the exam with data and process integration
• The idea: Exams are stressful for both the parties - those who take and those who organize them!
• The outcome: Explainer video focusing on how exams can be made easy for everyone!

When Time Speaks

Investments

• Brand: ABMF
• The problem: Launching the new Business Cycle Investment Fund
• The idea: The Time Monologue, from the TV series Mahabharata is revered as the voice of god in the psyche of Gen-X. If that voice says something it must be foretelling!
• The outcome: A video which used the semantics of the famous monologue and dissected the human behaviour around financial planning

An Idea Grows

Software

• Brand: Softype
• The problem: Need of a marketing video for promotional purpose
• The idea: Every idea exchanges hands and minds to grow
• The outcome: A video that showcase a journey of an idea from inception to complex business processes, and how Softype helps streamlines them

A Chance to Fly

Mutual Funds/Investments

• Brand: Aditya Birla Capital Mutual Funds
• The problem: Launch a campaign to support under privileged children who drop out of education
• The idea: A workshop was conducted to know these children and generate stories of their hopes, dreams and aspirations.
• The outcome: A series of videos - each crafted with simple non-scripted narration bringing out the innocence of each child vividly. Their stories were heard, shared and talked about and they got a chance to fly high!

Collaboration Made Easy

Software

• Brand: Blu Banyan
• The problem: To communicate and showcase the benefits of bluChat like team collaboration, faster issue resolution, and improved productivity and profitability
• The idea: Develop brand voice and personality through animation based on actual screenshots
• The outcome: A marketing video that captures the product personality

Steve’s Job Simplified

IoT/ Manufacturing Engineering

• Brand: MESTECH
• The problem: Explain IoT and related services to traditional manufacturers
• The idea: Simplifying complex IoT benefits to potential B2B customers
• The outcome: Simplifying complex IoT benefits to potential B2B customers

Pallavi: A WIP Success

EdTech

• Brand: Aditya Birla Sun Life Insurance Co. Ltd.
• The problem: Recruiting women advisorsis a challengeasthey don’t relate to finance as a field.
• The idea: It is easy to relate to a person’s failures than with their success.
• The outcome: We told them the story of a “work in progress” housewife who has failed many times. The positive responses led us to create the same story in 8 regional languages