Our Projects

A Chance to Fly

Mutual Funds/Investments

  • Brand: Aditya Birla Capital Mutual Funds
  • The problem: Launch a campaign to support under privileged children who drop out of education
  • The idea: A workshop was conducted to know these children and generate stories of their hopes, dreams and aspirations.
  • The outcome: A series of videos - each crafted with simple non-scripted narration bringing out the innocence of each child vividly. Their stories were heard, shared and talked about and they got a chance to fly high!

Steve’s Job Simplified

IoT/ Manufacturing Engineering

  • Brand: MESTECH
  • The problem: Explain IoT and related services to traditional manufacturers
  • The idea: Simplifying complex IoT benefits to potential B2B customers
  • The outcome: Simplifying complex IoT benefits to potential B2B customers

Rendezvous with ProLearners

EdTech

  • Brand: Manipal Prolearn
  • The problem: Gap between the perception and reality of upgrading career by upgrading skill
  • The idea: The story of various characters at different stages of their professional lives.
  • The outcome: The story of various characters at different stages of their professional lives.

Pallavi: A WIP Success

EdTech

  • Brand: Aditya Birla Sun Life Insurance Co. Ltd.
  • The problem: Recruiting women advisorsis a challengeasthey don’t relate to finance as a field.
  • The idea: It is easy to relate to a person’s failures than with their success.
  • The outcome: We told them the story of a “work in progress” housewife who has failed many times. The positive responses led us to create the same story in 8 regional languages

Once Upon A Time….\

Brand Storytelling

  • Brand: Various.
  • The problem: Can we use stories to achieve various brand goals like sales, awareness and finer one like changing perceptions?
  • The idea: We used various forms and mediums to tell stories of the brands
  • The outcome: Respect for teachers, engaged customers, enhanced brand awareness